Ituloy Ang Sarap, Adobo, Chopsuey, and Paksiw are part of a series of TVCs that won Best TVC at the 22nd Ad Clash held at Tiendesitas, Pasig City, Philippines last 17 March 2012. Ad Clash serves as thesis for the Advertising and Public Relations students of the Polytechnic University of the Philippines.
Ituloy Ang Sarap is the music video for the jingle of the campaign. It narrates how Silvia became a good mother because of coming from a good family. Furthermore, it is a testimony that good motherhood can be passed from generations like recipes being handed down through the years.
Adobo is a comparison about life. It likens overcoming life's obstacles to the different layers of tastes of Adobo. Like the different tastes in Adobo, if one can make it through the saltiness of hardships and sourness of failure then one can enjoy the sweetness of success that comes after.
Chopsuey is all about childhood. It says that childhood is as colorful as Chopsuey because of various experiences. It explains that the variety of colors of this experiences contributes to a wonderful and unforgettable childhood.
Paksiw is about love and courtship. It compares that love and courtship is as delightful as Paksiw. It explains that sourness makes love and courtship worth experiencing, like Paksiw.
Naaalala Mo Ba Siya is the advocacy TVC of the campaign. It supports appreciation and recognition of the role that senior citizens play in the society.
