Maine Office of Tourism
Proposed campaign concept
(Creative direction, copywriting, the whole shebang)
Proposed campaign concept
(Creative direction, copywriting, the whole shebang)
Who doesn't already know that Maine has woods? And lakes? And lighthouses? Campers in tents won't sustain a tourist economy and besides, people want to go out to eat great food and do something fun. This was my take on the direction that eventually led to the "There's More to Maine" campaign.
