AWS BRANDING
Building Signage, Way Finding System, Orientation, Illustration
A new office building for the Austria Wirtschaftsservice, a federal development and financing bank for the promotion and financing of companies, required not only a new corporate design but a new spatial identity.
The orientation system and the corporate architecture refer to the illustrative world of the corporate design, e.g. as a part of a widespread glass decoration made of sandblasted foil. The corporate color blue symbolizes the integrity of the institution. Individual illustration elements display the diversity of services the Austria Wirtschaftsservice offers.
