After years of EA using smaller 20" formats, we told EA that they belong in the big boys brand league and convince them to recreate a Live match between cities using the game, FIFA09. The result were an 4 epic battles between Schalke FC Vs Lyon in one spot and Man U Vs Real Madrid as a second spot.
Football rivalries are always great to see passionate fans. Thats why we teased the campaign with some "prediction" films, as the fans try to call out the outcome of each match.
The result opened EAs play field and confidence as the number one Football video game maker.
Football rivalries are always great to see passionate fans. Thats why we teased the campaign with some "prediction" films, as the fans try to call out the outcome of each match.
The result opened EAs play field and confidence as the number one Football video game maker.
Here is the 4 minute spot. It ran the entire commercial break during an important champions league match between MAnU and Inter.
