Our class was asked develop a campaign concept that could revive a forgotten brand.
Necco Wafers have been absent from the ad market for about 50 years now. They continue to exist through some combination of inertia and nostalgia. I decided it was time to bring them back into the consumer’s consciousness with an appeal focusing on their off-beat, hard-to-describe character.
Necco Wafers have been absent from the ad market for about 50 years now. They continue to exist through some combination of inertia and nostalgia. I decided it was time to bring them back into the consumer’s consciousness with an appeal focusing on their off-beat, hard-to-describe character.