The Logo is a synthesis of a Unique representation of a Monk serving food and a stylish typography complimenting the design. The illustration represents 3 things here. The Monk , Organic Food , and Serenity . The idea behind the illustration was to bring out the peace and calm nature of the monks. This was done by making the structure of the monk very flowy which gives the monk a more picturesque feel while keeping the traditions in mind. The Typography used here carries the same philosophy forward, by using a font which looks handwritten whilst retaining the clean structure which helps in readability. The tagline and the line above are encircling the typo keeping everything compact. The colors used are warm and are very welcoming to the eye. This will help the audience relate to the brand on a higher level.