One Drop Beer is a product by One Drop Brewing – an independent craft brewery, located nearby Sofia, Bulgaria. It is inspirited by the Jamaican culture and music, and the “one drop rhythm” which is specific for the Jamaican reggae: what’s unique for this rhythm is dropping the bass in the first strong time.
The task was to create visual identity for One Drop Brewing’s products, based on this specific idea. What I did was to literally “drop” the first that comes into our minds when speaking of Jamaica and instead of reggae, marijuana and dreadlocks, I went for something way different.
