what is PEPSI CHALLENGE?
to make THINGS in a different way.
idea: To create Christmas labels using the Pepsi Challenge guideline for 2016.
We made festive creatures to challenge people for the Christmas Holidays.
"Open up the gifts 3 days earlier"
"Take a selfie with Santa Claus"
"Decorate yourself as a Christmas tree"
"Put the Rudolf's red nose on your boss's nose"
"Eat the banitza*, leave the fortune notes"
(*banitza is a Bulgarian salty cake. On Christmas people put fortune messages in it)
"Pop up a bottle of PEPSI instead of Champagne"
storyboard for the Christmas TVC
AD: Mariya Donchevska
CW: Maya Zlatkova
