Allure is not just another premium WordPress theme. It is a gateway to getting your current and potential customers to choose you over your competitors. It allows you to maximise your search engine ranking through well-formed code and presenting your content to the search engines in an SEO -friendly way. With its powerful theme options, you can also make it look the way you need it to look – professional and outstanding – for both desktops and mobile devices. It represents the quality of your business – professional and respectable.