Financial insights publication, European language versions and inner page detail
Publication cover
For three years, I worked on the quarterly perspectives brochures for a major investment bank. The overall project included the creation of full colour CMYK print brochures, digital PDFs for online use, HTML emails and an online microsite. The print brochures were created in Double-page-spread format, while the PDF's were typically single-page, and were rolled out to 4 European languages. The HTML email is similarly translated. The microsite is an exact copy of the brochure content, with interactivity added to the charts, and similarly rolled out to the 4 languages.
I have been involved in virtually every step of this process over three years, being principally responsible for the print layout, and branching out to chart creation, email design and development, and, finally, design and development of the microsite in 2016 and 2018.
Design considerations included adhering to an ever-evolving brand, and maintaining consistency across all elements, print and digital, despite fluctuating brand guidelines. Image selection is a very important part of this project, as it often falls on a single image to convey a multitude of messages, and draw in the viewer, while working well in both the print layout and responsive online versions.
2015 Financial insights publication; English cover, European language versions and inner page detail
