Sydney Cragoe's profile

We Pledge | Branding

Sydney Cragoe
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we pledge conservation environment Wristband hand-cut texture Cause Band Together
DESIGN RATIONALE
What made this project successful was the handmade aesthetic. It made the subject matter less daunting and more light-hearted for the audience in order to make the goal of the campaign seem more attainable to them. This system worked across all collateral items, especially the bracelets, which were key to the campaign. These bracelets are a wonderful, collectable item that tied the campaign together. It is an appropriate reward for participating in the cause.  Participants can receive their bracelet when they pledge on the website, where they choose what they would like to pledge and enter their address to have it shipped to them. They can also view what each pledge means and make donations to the cause.
we pledge conservation environment Wristband hand-cut texture Cause Band Together
we pledge conservation environment Wristband hand-cut texture Cause Band Together
POSTER
we pledge conservation environment Wristband hand-cut texture Cause Band Together
BRACELET'S
we pledge conservation environment Wristband hand-cut texture Cause Band Together
T-SHIRTS
we pledge conservation environment Wristband hand-cut texture Cause Band Together
BANDANA'S & TOTE BAGS
we pledge conservation environment Wristband hand-cut texture Cause Band Together
SIGNS
we pledge conservation environment Wristband hand-cut texture Cause Band Together
we pledge conservation environment Wristband hand-cut texture Cause Band Together
We Pledge | Branding
Published:
Sydney Cragoe's profile

Owner

Sydney Cragoe's profile
Mankato, MN, USA

We Pledge | Branding

Banding together for a common cause. Co-designed by Aaron Fleming

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives