Silver Swan Soy Sauce
Company Background
The Silver Swan Manufacturing Company is recognized nationwide primarily for its flavorful soy sauce. It is one of the largest condiment manufacturers in the Philippines and it is one of the leading product innovators in an industry that that has ever-changing demands from a large consumer base with a diverse preferences. The late owner, Mr. Sy Bun Suan, gave birth to the brand in 1942. His children pressed on to turn the brand into a company that is widely known in the Philippines for its quality. Silver Swan Manufacturing Company has diversified their products over the years, producing myriad of products designed to enhance culinary delights that bring familiar taste that Filipinos love.
Flat version of the logo
Old logo and new logo comparison
The new logo is a simpler swan illustration, that is shaped like a droplet. Its form is also related to the brand itself as it resembles the letter “S” in Silver Swan.
Final product with the new sticker packaging
Logo Concept: Marsh Mitra
Digital Logo and Sticker Packaging Design: Ellain Dela Cruz
Disclaimer: For academic purposes only.
