Unity sings is a concert event held to raise awareness to the plight of Asian and African elephants due to illegal poaching. This logo was designed to encompass both the cause for the event (elephants) and the style, which is a 60's style music festival.. The woman singing was placed into the ear of the elephant to symbolize that all of nature are one with each other. The Text was designed in a fashion that shows a retro hand drawn styling, and the 'U' and 'S' are interconnected to help show unity.The subtle line of the woman's profile was designed so that it would not be overbearing, and take away from the elephant silhouette.