Located at 311 West 43rd Street, between two dynamic neighborhoods and adjacent to a major transportation hub, The Press gives perspective to the modern work space.
Intended to attract "TAMI" tenants (Tech, Advertising, Media & Information) this space needed an industrial and creative feel to it, to lure in the younger professionals of the New York City area. While working at Visualhouse, I branded the building with a bright and vibrant blue that was sure to catch anyone’s eye. I built the guidelines with a “Co-Working Space” feel in mind throughout the entirety of it, and thoroughly enjoyed the creative freedom I was given while rolling out everything from stationary to the buildings website.
