“335 days, 44 destinations, 5 continents, 12 participants, unique experience of leisure, culture and social responsability.”
Challenge & Concept
The name says it all: Great Life Experience. A unique and outbreaking once-in-a-lifetime event in the whole world, that will make all partners and participants act as one, with a common aim. For a whole year and through out 5 continents, 12 participants will develop several different group and individual activities, whether they’re cultural, of leisure nature or of the social responsibility kind.
The brand is sophisticated, has a strong personality and adapts to different contexts. The brand image focuses on the world / globe in a formal, serious and institutional way. Communication reflects experiences, joy, fun, and knowledge.
Symbol
The symbol can be replicated anywhere the participant is.
Film & Image
The images captured by photography and video may correspond to the graphic image created.
Communication
Each continent has a color to communicate the challenges that occur there.
The colorful communication creates a strong connection with the target.
