A project depicting two opposing characters. One, the epitome of morality; the other, a deviating nature. The aim was to represent both through an editorial object of twelve pages and a free format.
As opposing characters, Martin Luther King Jr and Malcolm X, two civil rights movement activists, in 1960s United States.
An activist and christian leader, Martin Luther King gained popularity in the United States, in the 60's. He stood out for his nonviolent approach to the movement and the well known speech "I have a dream", both of which contributed to consolidate the image of a sober leader, with a just and strong character. In turn, Malcolm X, Malcolm Little by birth, assumed a distinctly more proactive nature and a more violent approach to the movement. Just as it did for Martin, religion also played an important role for Malcolm, who was an active member of the Nation of Islam.
The religious past of both was the main influence in the choice of colours. For Martin Luther, the moral one, the choice was purple, commonly associated with the christian faith and spirituality, a colour of strong symbolism. For Malcolm X, the chosen colour was red, a colour strongly associated with the religion in question, a strong, powerful and active colour. As for the formats, the chosen were the standard A4 and A3, for Martin Luther King and Malcolm X, respectively. The A4 (29x21cm) for its ease of reading and rapid acceptance by the reader. A common format, quickly recognised and assimilated, which meets the standards. By contrast, A3 is not a common format. For its imposing presence, it is a format that requires attention and reading the object becomes somewhat of a challenge.
Two editorial objects. One is sober and contained, the other imposing and irreverent. In one, nothing has particular prominence. In the another, everything requires a second look. They are opposites.
