Overview
Holistic nutritionist Mavis Fung believes that healthy lifestyle is synonymous with balance. Truly Healthy embodies nutritious foods, exercise, support of local, organic ingredients and knowledge. She came to me to create a brand look that expresses this idea and with an approachable, professional character.
The logo was inspired by sliced fruit, plant/flowers and the four food groups. A confident and uplifting brand voice is woven throughout the brand materials. Icons extend the concept of "Nutrients, Balanced Diet, Fitness, Insight" and categorizes Truly Healthy's services.
Role
Art Direction, Logo Design, Branding
Holistic nutritionist Mavis Fung believes that healthy lifestyle is synonymous with balance. Truly Healthy embodies nutritious foods, exercise, support of local, organic ingredients and knowledge. She came to me to create a brand look that expresses this idea and with an approachable, professional character.
The logo was inspired by sliced fruit, plant/flowers and the four food groups. A confident and uplifting brand voice is woven throughout the brand materials. Icons extend the concept of "Nutrients, Balanced Diet, Fitness, Insight" and categorizes Truly Healthy's services.
Role
Art Direction, Logo Design, Branding
