It is a long term campaign to encourage people to walk and explore in the street. This project is to promote about Penang culture and show the wonderful of Penang to public. It is to encourage people walking and explore in the street that is narrow yet marrow. It is an interesting way for everyone to experience and recognize Penang.
LOGO
The logo design is a combination of the word ‘WALK’ and Chinese character, ’步’ (bu). Both carry the similar meaning of ‘walking’ even though they are in different languages. The logo consists of three script elements of languages including Chinese, Jawi and Tamil. This is to represent the multiracial and multi culture of Penang.
COLOUR
These are the combination of the main theme colour. These 2 colours are comes from the colour which represent Penang. However, these 2 colours have been increase little of brownness. This is to represent the culture of Penang as that is the fascination of Penang.
COMPANY IDENTITY SYSTEM
CHARACTER DESIGN
MAP
POSTER
STREAMER
BOOKLET
