In 2016 I started my own clothing brand, unlike like other clothing brands I decided to leave me name on it rather than get it a brand name. My plan is to sell limited edition tees, once they've gone there gone. This  is because aiming at an audience that doesn't want something mass produced, it's for the individual who wants to be individual.

My tees are available at www.mattchamberlainillustration.bigcartel.com

As well as creating the Tees I created my own advertising campaign, I called it the  ''Join the #krackenattack ''. This is to make the customer feel like he's joining a unique cult of individuals rather than just buying another T-shirt.