LoveKnitting and LoveCrochet (also known as LoveCrafts) asked us to work on the concept and branding for their new budget range of Wool allowing for customers to buy large numbers of colours and different types of yarns.

The aim was to create something interesting and accessible that elevated current branding for budget wool ranges and fitted with the great quality and range of yarns available.

We created brand guidelines including logos, brand-mark, fonts, suggested photographic styles and pattern layouts which is used across their outputs.