THE BRIEF : Develop a print campaign demonstrating the sound quality of
Sony Voice Recorders
THE IDEA: There is a whole website dedicated to misheard lyrics, named after a
Jimi Hendrix’s song, ’Voodoo Child’, where the lyric was misinterpreted.
The idea is that with the clarity of sound from these recorders,
everything you hear will be as true as the artist intended.
I have used popular misheard lyrics to drive home the message that
this would not happen with a Sony branded product.
