The Brief
Duo Roastery aims to emphasise the importance of relationships between farmers and roasters, with staff and ethos instilling the knowledge of their direct trade coffee to customers. The essence of Duo is to provide a “good-conscience coffee” for customers who are interested in supporting the farmers of the beans and appreciate high quality that meets environmentally sustainable conditions.
Duo Roastery aims to emphasise the importance of relationships between farmers and roasters, with staff and ethos instilling the knowledge of their direct trade coffee to customers. The essence of Duo is to provide a “good-conscience coffee” for customers who are interested in supporting the farmers of the beans and appreciate high quality that meets environmentally sustainable conditions.
The Concept
I wanted to convey the similarities between the feelings experienced when in love and those you have when you drink coffee. The duality between coffee and love in relationships lead to the name Duo which means “two” in Latin. Coffee is something that brings people together: to meet and share each others company. Much like a relationship between two people, the experience of having a coffee can be shared by two people.
The Illustration
The side panels were inspired by classical line illustrations. I drew a design using a variety of weighted lines, in an abstract steam-like formation. The lines symbolise the interconnectedness between people, each person is like a separate line that travels on their own path, sometimes intersecting with another line.
