PROBLEM:
Fundraise money for an Amputee Camp and raise awareness about landmine's effects.
INSIGHT:
In order to make people understand a problem of this relevance and in order to make make them offer some money, we need to make them understand that their contribution, even if little, will make a difference.
SOLUTION:
I came out with an idea that could give an emotional impact to the donor, an idea tha would make the donation also more interactive and funnier. The potential donor will face -in a cafe or in a restaurant-a little man made of paper -without a leg : to let him stand up, he would have to roll a note and put it instead of the missing leg. People would be motivated to give their money for this cause since we dircetly show them the problem and the solution.
They eventually will then take a pic (and share it online right after) to their donation helping us spreading the message and raising more money.
They eventually will then take a pic (and share it online right after) to their donation helping us spreading the message and raising more money.
The headline says: MAKE THE CHANGE HAPPEN.
