2016 Crowbar Silver Award Winner
Hashtags are frequently used by millennials on their social media platforms, especially on Instagram. We decided to use some of these existing hashtags and portray it in a different light. #HARSHTAGS is a provocative campaign that aims to counter the individualistic and narcissistic behaviour of millennials. It encourages the audience to reflect upon their priorities, and be more aware of the different issues regarding human rights. The strategy is to juxtapose popular hashtags against images of human rights victims to create a series of thought-provoking ads.
Images used are for mock up purposes only. Credits goes to the original owners.
