Arc Energy Water // Branding , identity , & Product Design
Concept: An all natural beverage composed of pure water plus all natural energy-boosting extracts from fruit, vegetables, and vitamins. This would replace the mundanity that is regular drinking water, without eliminating it's beneficial aspects to ones daily regime. This beverage will deliver the same hydrating benefits of water, but with an added kick of energy to increase brain, heart and health throughout the day.
Target: College Students ages 19-25; Hectic Schedules, Homework, and Exam Stress.
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