Client: Dr. Leonardo Moreira (2007).
Project: Corporate identity developed for psychiatry clinic in Brasília.
Concept: Besides representing figuratively the human neurons, the brand subjectively evokes a tree, symbol of nature's balance and an association to the mental equilibrium sought on the treatment of their patients. The embossed symbol is used separately in the medical prescription, enabling a more refined look and feel and humanizing the overall visual identity.
Project: Corporate identity developed for psychiatry clinic in Brasília.
Concept: Besides representing figuratively the human neurons, the brand subjectively evokes a tree, symbol of nature's balance and an association to the mental equilibrium sought on the treatment of their patients. The embossed symbol is used separately in the medical prescription, enabling a more refined look and feel and humanizing the overall visual identity.
