Deconstruction Theory // Deconstructivism
- An idea, outlook, and theory;
The Deconstruction Theory, rather than movement, introduced to us a new way of thinking in the late 19th Century. It challenged the logical sense and order of modernism, and allowed rules to be challenged and the hidden to be exposed. This school of thought expanded into literature, social sciences, art, music, design, and architecture. Rather than a 'style' or 'attitude', the theory questions and uncovers the meaning. According to 1950's French philosopher, Jacques Derrida, a text can have multiple interpretations.
It can't exactly mean what it says,
But it also can't exactly say what it means.
- The Journal;
A personal typographical journal exploring the ideals and applications of what the Deconstruction Theory has to offer - which in fact is endless. It delves into a small aspect that I personally wanted to investigate, not even knowing where my initial research would lead me in the first place. This initial starting point developed into specific research into graphic designers, which developed into creating my own experiments, and eventually leading me to a potential and finished font inspired by the whole theory.
The finished journal consists of a hand-bound printed book and cover, designed based on the research and experiments I gained throughout the duration of the project.
- Cranbrook Academy of Art;
Under the leadership of designers such as Kathrine McCoy, students in the classes of the 1980's created some of the most challenging designs in graphics. Playing with line spacing, overlapping, and even unclassical fonts and symbols as a way to interpret their ideas into their designs.
- Deconstructivism in Architecture and Graphic Design;
This new outlook became a radical and apparent influence in the two creative fields. The Museum of Modern Art showcased an exhibition of Deconstructivist Architecture in 1988, exploding in twisted geometries and warped features across several types of buildings. Neville Brody, David Carson, and Ed Fella are three graphic designs that explored tremendously in deconstructivist typography. No rules or centre of focus was needed. Their designs were a successful result of limitless experimentation in playing with typographical hierarchy, letter forms and even illegibility. This was a bases for my experimentation.
- C M Y [ K ];
As largely seen, the colour scheme of this journal is cyan, magenta and yellow. Three dynamic colours that are used in the printing process as well as black. This font explores the effect when a staple, basic and mandatory colour is removed. Black is strong, and it visually hold things together, but when it is removed, how does it affect what remains? The black segments that was once there was the only colour that was aligned correctly. Cyan, magenta, and yellow are randomly spaced, but what remains is still the recognisable letter form. Although black was removed, what is added is a new spontaneity within each letter that freely moves.
