BRIEF
Choose two brands to collaborate in order
to create a new brand and product.
SOLUTION
A range of teas which celebrates Britain and
our 'Tea Drinking' culture through combining
brands Cath Kidston and Twinings.
AIMS
To celebrate our British culture through the use of tea.
CONCEPT
Cath Kidston and Twinings were chosen for the
collaboration as these are two iconic 'British' brands
and therefore would emthasise British Blends' aims. Elements
of the design have incorporated aspects of Birtain such as the
imagery used on the packaging, colours and typeface
chosen for the logo- Gill Sans (iconic British typeface).
What brew are you?
THE RANGE
The launch of the collaboration will be on
21st April 2017, The National Tea Drinking Day in
Britain. Each of the three tea varieties have
a specific print/pattern assigned to them.
Classic Cup- Tea Cups
Partnered Pots- Tea Pots
Royal Remedy- Crowns
Take a sip
POINT OF SALE
The range will be sold via the Cath Kidston
and Twinings website as well as within selected
stores such as Waitrose.
The three prints for the range will also be sold
on the Cath Kidston and Twinings website on items
such as coasters, teapots, aprons etc.
PROMOTION
Cath Kidston and Twinings social media channels
will be used to promote the range as well as press
releases and advertisements within magazines
which target the audience (ages 20+).
There will be a 'Tea Station' within the Cath Kidston
and Twinings stores where the ranges can be
sampled- as if at home, having a brew.
