Collective Bikes is probably the best spec entry level BMX in the world. The name is a direct reference to their core reason to exist: to support the BMX industry, namely shops, riders and the community by offering affordable, great quality bikes for new riders.
The concept for the brand identity is “loveable rebel”, which was carried through by the use of a smooth Fraktur lettering style for the logo and bicycle graphics and everything that followed it from the e-commerce website to their social media.
Creative Direction
Rodrigo Saiani
Designers
Daniel Rocha, Gabriel Galc, Lucas Campoi, Flora de Carvalho
Lettering
Daniel Rocha
E-commerce
Gabriel Galc
