Experiential Design
2016 Olympic Hospitality Lounge
Design Strategy, Considerations & Approach
The 2016 Olympic Summer Games were an opportunity for Visa to introduce its clients to the wonder and rhythm of Brazil.
Because these Games marked South America’s first time hosting the Olympic Games, Visa brought the essence of South America’s lush culture to life by transforming each hospitality space into a rich VIP lounge. GMR tastefully incorporate the Visa Brand and the 2016 Visa LOTG in sophisticated accents and elements around the spaces. The tone was unexpected, elegant and continually excited guests to visit the space day after day.
