Project Brief
The Silent Teddies is an initiative by the Community Service Centre for the Deaf (CSCD) to equip Deaf youths with entrepreneurial skills that will let them to be independent. The bakery started back in 2010. Not long ago, AirAsia Foundation promoted their cookies onboard as well. To rebrand and position The Silent Teddies’s cookies as a bakery that uses good quality ingredients without any preservatives and raise its perceived value due to bakery’s social impact as a way of differentiating its baked goods from other bakeries’. They aim to operate and sustain in the long run, so they can generate income while providing employment opportunities for the deaf.
SMP
One Bite To Happiness
Objective
To promote Silent Teddies enjoyable cookies without preservative by one bite to happiness.
Campaign Idea
The Silent Teddies will launch a month-long event to promote each cookie flavor per day every week. Everyone can also have their own custom shirts printed with their own names whenever they purchase a big cookie box
poster design for event
