Lahore is the richest cultural city in Pakistan and celebrates numerous festivals throughout the year, Horse and Cattle show is amongst the most popular ones. The show has been described as an eloquent expression of Pakistan's heritage and an authentic account of its agricultural and industrial achievement's. Foreign visitors and peoples watch the festival with great enthusiasm. A large number of them are interested in watching and appreciating the best breeds of livestock and like watching activities such as display parade of animals, dances by horses and camels, polo matches, dog shows and their races.
Below are the promotional posters which I designed for this event, keeping in mind the specific audience and persuading them to attend the event.
I started off by hand sketching the posters and then treated them digitally.
