Coca-Cola and 'Mi Parque' Foundation created the project 'Canchas para Chile' that aimed for the construction of multipurpose sport fields for communities along all Chile in response to Coke's social goals to encourage physical activity and healthy habits.

15 communities of high social risk were chosen for the process of restitution of abandoned, dry places for professional-level sports facilities, with synthetic grass and public lighting.

Our Brief: To allocate ads of the project in our TV Network's platforms. 

Our Idea: Instead of just distributing ads in our prime time we came up with the creation of a Docu-Reality show called: 'Canchas para Chile' Our TV Network's first Branded Content ever.

Storyline: Join 'Pancho Saavedra' in a journey into the most remote communities in Chile to see how they organise and put themselves in motion for the chance to win a Multipurpose sports field in 'Canchas para Chile' (Sport fields for Chile) by Coca-Cola.

TV Show: 4 Episodes on Cultural channel 13C. De to the success, we were asked to air on the TV Broadcast Channel 13.

Website: https://www.facebook.com/CanchasparaChile/

Awards: EFFIE AWARDS CHILE - SILVER 2015 in category "SOCIAL MARKETING / BRAND - COMPANY"

My role: This was my first project in the TV Network. My job was to help oversee the creative direction of the TV show in various platforms such as, Facebook, Twitter, TV mentions, as well as copy-write Ads and promos. Constant communication with Coca-Cola for art work approvals.