Our team has created for Dubai Festival City, the gigantic shopping centre, an exhaustive, original and funny programming that includes many activities of all kinds with the objective of attracting families, young couples, tourists, and locals to the shopping centre during Summer 2016. In order to reflect Summer’s colourful and festive atmosphere, we have decided to work with the theme: Beach Party!

Therefore, we have suggested installing an outdoor surf wave, a gigantic ball pit aquarium, sailboats simulators, and also an indoor volleyball court to make the vacationers move a little! We have also designed an area for the little ones that includes whirligig-making and seashell-necklace-making workshops, a full programming of on-stage shows including reggae music, a summer fashion show in partnership with the shopping centre’s stores, and a pirate-themed children show.

We have also thought that a welcoming “chill zone” would be a great idea to attract young couples and tourists. Beach chairs and festive furniture were placed next to smart phone charging stations. A DJ and a photo-taking stall complemented the decor.