The City of Matera
Matera is a city in the region of Basilicata, in Southern Italy. The town lies in a small canyon carved out by the Gravina.
Matera is well known for its historical center called "Sassi", considered World Heritage Site by UNESCO since 1993.
On October 2014, Matera was declared Italian host of European Capital of Culture for 2019.
Matera is well known for its historical center called "Sassi", considered World Heritage Site by UNESCO since 1993.
On October 2014, Matera was declared Italian host of European Capital of Culture for 2019.
Project Description
The project was created for the competition Matera 2019, which saw the creation of a logo and brand idea.
Unfortunatelly, the contest has been temporarily suspended.
Simbol Description
My project focuses on Matera architectural iconography, its typical houses in the rock best represents the city.
The simbol is minimalist, just the essential of this architectural.
The Animation
I really enjoyed to achieve an animation that could best express the concept of my logo.
Line and typography, that's all.
Brand Principles
Although not required by the competition, I realized the possible applications of my logo.
From stationery to publications, the color palette and the hierarchy typography, everything ends up in the idea of brand.
