Blu Line is a fashion brand that offers clothing and accessories for skinny men. The idea is driven by the fact that there is a real problem faced by skinny men when it comes to finding proper fit and good looking clothes.
The name for the brand represents the manly character as well as the slimness.
The brand also aims to come up with a unique fashion style for the target audience.
Blu i.e. blue is the color of men. Line symbolizes skinny men and also defines “a range of clothes”
The solid color patch of pale turquoise and soft red-orange represent stacked clothes.
The elongated typeface reflects the attribute of the brand i.e. skinny.
