Brief: Jet Airways wanted to boost their employees morale with a motivational internal campaign for all their employees across offices. They felt that Jet Airways was a great airline not because of anything else but, their hard working employees and so they wanted to engage their employees on all levels and remind them about being the great force that Jet Airways is.

Campaign: The idea behind these creatives is that a Jet Airways employee is what makes Jet Airways what it is. We decide to use "I am Jet Airways" as the tagline for the campaign and build stories around it, where "I" stands for the Jet Airways employee. 

The first set of posters were designed keeping in mind the key employees of the organization and how their work adds so much to their guest's lives. They are much more than just another employee. These posters were used across the office premises and were the main highlight of the campaign.

The next set of posters were made with pictures and names of actual Jet Airways employees and had copy that reinstated all the values Jet Airways stands for are the ones that have been built by its brilliant employee base.

Other promotional events and activities that engage the employees were also designed to support the posters and main campaign. A webpage on the website dedicated for the campaign would talk directly to the employees and the employee login page would also have the look of the poster campaign. A few of the activities and events are as follows-