Christchurch
The rebranding of Christchurch was an assignment developed in response to the recent earthquakes that the city had sadly suffered. I aimed to generate a bright, playful and modern look throughout the campaign, in hope to restore the city’s liveliness and spirit, and to bring people back to the city for business and leisure.
The campaign ran across a vast range of outcomes including a logo which was designed in 3 different colours for specific target groups, a brochure, a poster set and two postcards.
