The Portuguese Catholic University of Porto organised, for the first time, a TEDx on the topic of Coopetition. We were partnered this activation and communication in this initiative.

Inspired by the theme of this event, the rooster game was our starting point imaginary for the whole activation. It allowed us to play with the TEDx logo using the letters 0 and X of the words Cooperation and TEDx. Being these the central elements of the game, they were present in all the graphic communication, as well as in all the physical activations. In the atrium we put a lifesize rooster gam, an installation made in cooperation with our partners Oupas Design. We wanted to stimulate guests to cooperate and compete. During the event different game logics were created, having  always been present the complementarity between both concepts. The design of the flyers allowed the rooster game to be played if you found a partner who had the flyer with the necessary complementary pieces. The posters were modular and these also could represent many plays. The ping pong game followed the same rational – the game had to be played in pairs, fostering networking among participants.      

-    A lot of impact through the online communication and newsletters;

-    Run out of t-shirts, everybody wanted one;

-    150 participants in the event;

-    Many congratulations on the work done.