Nékter Juice Bar had to remove their hummingbird from their logo, which they have had since they opened, for legal reasons. When they first opened they were mostly just juices but have evolved since then. When they learned that they needed to rebrand they jumped on the task quickly. They "settled" on the transitional logo but the CEO never loved it. He didn't think the bee was a good representation of the brand and where it was today and where it's going in the future. After a lot of exploration, we came to the conclusion that there is no one symbol to represent the brand and we took it back to basics.

Below are just a few explorations and mood boards.