Work for DDB 2011-2012.
Campaign for Ottakringer, an Austrian Beer brand located in Vienna.
(Art Direction: Dietmar Kreil)
![ottakringer campaign headlines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e88fc533369483.5605d9bfefa2c.jpg)
Headline: The 8th day God created Ottakringer. After that, noone ever heard from him.
Subline: Refreshingly heavenly. Refreshingly Ottakringer.
![ottakringer campaign headlines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/76f4dc33369487.5605d9c005075.jpg)
Headline: Rather stand with a beer than to be left high an dry.
Subline: Refreshingly logical. Refreshingly Ottakringer.
(the German phrase "Auf dem Trockenen sitzen" literally translated, would be “sitting on the dry”)
![ottakringer campaign headlines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/df263e33369491.5605d9455ef5f.jpg)
Headline: May the juice be with beer.
Subline: Refreshingly Radler. Refreshingly Ottakringer.
(Reference to the famous Star Wars quote "May the force be with you" with a strong phonetic similarity with the German translation "Möge die Macht mir dir sein".)
![ottakringer campaign headlines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ff676233370047.5605da288985c.jpg)
Headline: "The best part of our bottle design: The vent."
Subline: Refreshingly innovative. Refreshingly Ottakringer.
![ottakringer campaign headlines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a2f7de33370051.5605d9ff9745d.jpg)
Headline: Our beer has a really long lifetime. Theoretically.
Subline: Refreshingly coveted. Refreshingly Ottakringer.
Advertising cross borders
Watch the case movie to this really cool media idea we actually produced for our client!
![ottakringer campaign headlines](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aa0e3d33370057.5605da5febb8b.jpg)