Wairua Music Festival
Creation, Creative Director, Photography, Graphic Design
Creation, Creative Director, Photography, Graphic Design
This project was part of a paper at University that looked at identity and branding.
As students we were given the task of creating a uniquely New Zealand product or service and then marketing it to an international audience.
I chose to create a traveling Christian music festival, that was held annually in the last few weeks of summer.
The personality of this festival was a very cultural experience, showcasing local and international artists alongside world class speakers. The festival was created to be a weekend away from the "daily grind" of life and a space for people to be refreshed, rejuvenated and inspired.
The final outcome for this festival was a very hippie design with a hand painted logotype to reflect it's grassroots origin and humble approach to the festival genre.
*Wairua is Maori for Spirit/life/essence/vibe etc
