Pareidolia - educational illustrated book
Pareidolia is a psychological phenomenon involving a stimulus (an image or a sound) when the mind perceives a familiar pattern or shape of something where none actually exists. It is a form of illusion. Common examples are perceived images of animals, faces, or objects in cloud formations, shadows, comical appearances of religious figures on toasts and other everyday objects.
This was the final project for BA of Graphic Design. The idea for this book came from frequent personal experiences of pareidolia. The term ‘pareidolia’ is fairly unknown, even though most of the people experienced it at least once in their lives, so it was a good topic to explore. Book tries to explain what is pareidolia, it's working principle, what happens in the brain and rest of the body. It also focuses on face pareidolias and facial recognition in general.
