Having been given a challenge to improve the usability of the Grand Canyon Tour & Travel website, we began with user research.  We developed personas in order to understand your target audience.  Through an evaluation of your user interface, we discovered some usability issues.  By applying  a variety of evaluation techniques, we have come up with a few recommendations and solutions to improve the website’s functionality and user experience. Exploring how users interact with a client’s website, focusing on user-centered-design, then analyzing and testing website usability is important in reaching a greater market audience. Our goal is a positive, satisfactory user experience.

After developing and producing a whole new design we have seen more improvements that we can possibly conquer in the future. Here are the main key points of our summary:

-The simplicity of the website really helped our future customers navigate through all the pages

-Some of the content may have been difficult to find because our drop down menu did not work on our proofs

-Most users called the website simple, easy and clean (we had mostly positive responses!)

-We still have many things to improve in the future such as the contact us and the social media page

Information gathered from the site’s audience has shown people like a variety of different qualities in their website.  Strong company values, good descriptions, a clear navigation, and a well organized responsive site are very important to the visitors. But most of all they want to feel inspired by the exciting adventure options.

Through a great deal of research and usability testing, we have improved very key areas of all 7 elements of user experience.  Ranging from the strategy behind the Grand Canyon Tour and Travel brand, to the very surface of the website.  Moving forward, we have established a good foundation to expand upon and grow as the visitors achieve a greater user experience. We hope that the Grand Canyon Tour and Travel will take our data and recommendations to create a cool interactive and user friendly new website!