Wet Type
Chill is part of the Miller Co.
The goal was to create a visual for their summer campaign that would go right along with Miller Chill's flavor: Fresh, Light and Cheerful.
We started the creative process exploring different textures, colors and liquid reflections while still maintaining easy readibility.
To create the realistic wet visual, we applied hair gel over water color texture. We printed the type on glossy paper for a shinier and more dimensional look. We shot in different angles to apply the reflections in different areas of the type but keeping in mind the light source in the beer bottle supplied.
Chill is part of the Miller Co.
The goal was to create a visual for their summer campaign that would go right along with Miller Chill's flavor: Fresh, Light and Cheerful.
We started the creative process exploring different textures, colors and liquid reflections while still maintaining easy readibility.
To create the realistic wet visual, we applied hair gel over water color texture. We printed the type on glossy paper for a shinier and more dimensional look. We shot in different angles to apply the reflections in different areas of the type but keeping in mind the light source in the beer bottle supplied.
Creative process development.
Thank you for watching!
Additional information and projects, please
visit our site valnt79.com
or contact me at: valnt79@gmail.com
Additional information and projects, please
visit our site valnt79.com
or contact me at: valnt79@gmail.com
