Brand
Doritos
Doritos
Strategy Statements
Get teenagers and young adult.
Who looking for tasty potato chips.
To try out the Doritos.
By telling them Doritos is so delicious that you can't resist.
Objective
Get to the young adult who likes potato chips and wants to try the Doritos potato chips by telling them Doritos is the potato chips that is irresistibly delicious.
Target Audience
Potato chips lovers.
Potato chips lovers.
SMP
Irresistibly delicious.
Idea
This TVC idea is talking about the Doritos potato chips is so irresistible that a group of soldiers goes through a bunch of difficulties and obstacle to try to get Doritos potato chips.
This TVC idea is talking about the Doritos potato chips is so irresistible that a group of soldiers goes through a bunch of difficulties and obstacle to try to get Doritos potato chips.
