Design Bridge brief from D&AD New Blood
"Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
Your brand should be a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today."
Outcome
Marge colours with abstract patterns to create new series of perfumes, based on aromatherapy. I tried to create a playful and modern design, to create an outstanding identity, which would be suitable to perfumes purpose- ‘Suit a day”.
Vibrant design created especially for young consumers, the colour scheme created to break stereotypes well known in cosmetics production. Name and logo of the brand, "Aeon" are based on Scandinavian ancient language, Runes. Aeon originally means "life' "vital force' or "being".
