Diageo: The World Class House
I developed an immersive experience to help promote Diageo's range of premium spirits, called the Diageo World Class House.
It was a seven story edwardian house in central London converted into an interactive and immersive brand experience for the on and off trade, media, influencers and consumers. The experience comprised of different rooms dedicated to promoting the unique tastes and smells of the Diageo Reserve Collection.