Merlin’s Beard Grooming is a company that offers grooming products for men. Merlin’s product line begins with the Hair & Beard shampoo that provides deep cleaning and is then followed by a conditioner for silky smooth hydration. Merlin’s packaging and brand is designed to appeal to a target audience of males aged 25-35 who are highly involved in men's trends and interested in perfecting their personal grooming routine. Consistency is maintained throughout the line using a clean and crisp minimalistic typographic layout, and typeface choices are used to convey a masculine feeling to aid in attracting the target market. Collaborative project with Megan Hansen.