Original branding and packaging direction, shown at toy fair.

PDQ display for individual sales.

Belly band and hang tag for early version of Hotel playset.

Early open box/tray for Tour Bus playset.

Beginning stages of branding evolution, exploring fonts and colors, as well as the "world" concept as an illustration.

More font and color variations, as well as positioning of the three main communication points.

Closing in on final fonts, colors, and positioning.

At this point I had left the company, but I've included the team's finished product to show where my months of development and direction ended up.